Tuesday, March 06, 2007

DesertSky Marketing to continue

I'm really glad that Dustin has decided to continue DSM. It'll be such a pity such a good program would have to be terminated so early. I'm disappointed that Dustin did not anticipate such poor support after the %s drop but I'm happy by the fact that he's going to continue this with the support of his loyal members.

xrevenue

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Dear xxxx,

I've received many emails from members who really want DSM to continue. I've talked to other admins, industry experts, and members of the DSM forum. We have, what we believe to be a workable plan for the members who want to continue and also for the members who want to leave.

The following changes will be implemented this week and we plan to have surfing, cashouts, and upgrades turned back on by this Friday:

-- Account Audits --
Current pending cashouts will be reset so all members will be on a level playing field. DSM will then conduct an account audit on every member to figure which members are in profit and which members are not in profit. The formula used will be: paid cashouts --minus-- real cash upgrades = profit amount. If this figure is positive, that member has made a profit and will have their current ad packs expired and their cash balance set at zero. If the figure is negative, that member has not made a profit and will have their current ad packs expired, their cash balance set at zero, and the amount they are not in profit entered as a brand new ad pack purchase.

Why are we continuing with the account audits and setting ad packs and cash balances to these amounts?
A lot of members have stated they never got paid for their upgrades. However, technically they did. When a member upgrades via their cash balance, DSM has paid them. Since most members do not understand this as being paid, we are basically taking a mulligan for everyone. We will make it very clear when we re-enable everything that if a member upgrades with their cash balance that DSM is paying them (we are simply bypassing the my processor to your processor and then back to my processor transactions). We will also include the "upgrade via cash balance" figure in the site stats so members will have a better idea of the amount DSM has paid. (This point was brought to my attention by a member of the MMG forum ~ thank you, Godzilla.)


-- VIP Membership Adjustments --
The VIP membership fee will be $25 per month for members who wish to participate at the VIP level. VIP members will be the only level eligible for referral commissions. VIP members will be able to request a cashout every day with zero fees. VIP members will also be eligible for special prizes and bonuses. All members will be reset to "Advertiser" status. For the first month, VIP membership will cost $15 in case a current member already paid $10 for a VIP membership. VIP membership will also only be available to members who purchase at least $10 in new ad packs when we come back online.


-- Referral Commissions --
VIP members will be eligible for referral commissions of 5%, however the max of referral commissions a VIP member may receive is 50% of their active ad pack purchases. For example, if a VIP member has $200 in active ad pack purchases, they may receive up to a maximum of $100 in referral commissions for the life of those ad pack purchases. This resolves the issue of certain members upgrading with the minimum and then milking DSM for referral commissions. At the same time, it does reward members for bringing in other members.


-- Upgrading via Cash Balance --
Members will only be able to upgrade via their cash balance on the weekends when cashout requests are not processed. There will be a 2% fee for upgrading with your cash balance. It will also be made clear that when a member upgrades via their cash balance, it is no different then DSM processing their cashout request. These funds are considered paid cashouts. This change will help control the growth of member's ad packs and give us a clearer picture of our cash flow. Also, upgrades via cash balance will be shown on the stats page as paid cashout request because that is what they really are. We will also work on a script modification to show ad pack purchases via cash balance as a paid cashout in the members cashout history.


-- Cashout Requests --
VIP Advertisers may request cashouts daily with zero fees.
Advertisers may request cashouts 3 times per week with a 2% fee.
You must request your cashout to the same processor you upgrade with. (DSM had many members upgrading with CEPtrust and AlertPay, but cashing out to Egold. This caused us to have to move funds from CEPtrust to Egold while incurring a 3% or 6% fee.)


-- Daily Rebate Percentage and Ad Pack Expiration --
The daily rebate percentage will fluctuate between 1-3% daily with random bonus days of up to 8%.
Ad packs will expire at 110%.
We have lowered the ad pack expiration percentage since the daily rebate return is lower so ad packs will still expire within a reasonable amount of time. Once the members who no longer want to participate have been paid out, we will revisit the ad pack expiration and may raise it to 115%.


-- Improvements --
DSM will also add a tutorial section with short videos on how to use the program features and how to get the most benefits out of DSM without killing the program in the process. Remember, besides providing quality advertising, our goal is to establish a long term program where members can enjoy the benefits for a very long time. The current autosurf world has a relatively small active membership base (active meaning members who actually upgrade). DSM is going to make an effort to expand beyond the autosurf world.


-- No Changes to the Following --
Max of $1000 per day in ad pack purchases
$0.05 per day bonus for surfing
Ad Packs are $1.00 each
Minimum cashout of $10.00


-- I want to participate ~ I don't want to participate ~ DSM won't allow me to participate --
Some members will want to continue with DSM. These members will simply start surfing, upgrading, requesting cashouts, and participate like they did in the past.

Some members will not want to continue to support DSM. These members will simply need to surf and request their cashouts within the limits of their membership level. They will be paid in full (110% of their balance due) in 37-110 days (depending on the daily rebate %) and then may submit a support ticket and DSM will delete their account.

Some members have threatened DSM Staff, used extremely foul language towards DSM staff, and/or made outlandish accusations via email, forum posts, and PM's. DSM has no interest in allowing these members to participate in DSM. These members will have their accounts locked and be banned from participating. If they are already in profit, they are done. Per the terms they agreed to, DSM does not owe these members a thing. However, if they are not in profit, they will be placed on a special list and refunded only the amount to make them whole. When will they be refunded? Good question. I'll get back to you on that.


-- In Summary --
To sum things up, DSM will re-enable surfing, upgrades, and cashouts later this week. When we come back online, DSM will be a 110% profit share with a variable 1-3% daily rebate percentage with random bursts of up to 8% per day.

Debs and I want to thank the many, many members who have been supportive and offered solutions instead of foul language, threats, and false accusations. You've been a help instead of a hindrance. I really believe you will see other legitimate programs making changes to more realistic daily percentages and methods to control growth in an effort to establish longevity.


Happy Surfing,

Dustin
DesertSky Marketing

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